Social Media Marketing
- opt-in to MANY emails from the persuasion of other marketers and experts.
- purchase books and courses, which end of sitting on your shelf per se.
- sign-up for too many webinars that only seek to tell you about a problem and upsell you in the end.
- purchase consulting services for $2500 or more for 90-days with little to no results
- an inbox flooding with thousands of email marketing headlines from those opt-ins
Below are the common questions I receive about social media marketing, blogs and book releases.
For IG what is the ideal number of hashtags to use per post and range of usage of them?
Here are some hashtags to get you started.
#writersblog #writersoﬁg #authors #christianblogger #christianwriter #dontstopwriting #dfwblogger #dfwbloggers #bloggerslife #bloggerpost #bloggerbabes #bloggerbabe #blogginglife #jacquelinethill #christianbloggers #fictionbook #nonfiction #nonfictionbooks #fictionbooks #writingfiction #authoress #lovewritingsomuch #blackbloggers #writeabook #writeaboutit #blackwriter #blackwritersmatter #blackbloggers #christianwriter
#writersblog #writersoﬁg #authors #dontstopwriting #dfwblogger #dfwbloggers #bloggerslife #bloggerpost #bloggerbabes #bloggerbabe #blogginglife #jacquelinethill #fictionbook #nonfiction #nonfictionbooks #fictionbooks #writingfiction #authoress #lovewritingsomuch #blackbloggers #writeabook #writeaboutit #blackwriter #blackwritersmatter #blackbloggers #musicandwriting
#christianblogger #christianwriter #dfwblogger #dfwbloggers #jacquelinethill #christianbloggers #blackbloggers #blackwriter #blackwritersmatter #blackbloggers #christianwriter #christianauthor #christianauthors #christianauthorsofinstagram #christianblogger #christianbloggers #christianbusiness #christianbusinessowner #christianbusinesswomen #blackwriters #blackbusinessowners #blackbusinessmatters #blackbusinessesmatter #christianfiction #blackfiction #notimefornonsense #blackauthor
Engagement & Social Media Marketing
This is how social media works (for those who say “likes” are not important). YOU NEED likes, shares, and comments. Without them, content and posts will not reach viral status.
Without them, content and posts will not stay high in your newsfeeds, some HIGH-END publishers or HIGH-END tv producers WILL NOT accept your queries or press releases.
So, yes, for marketing and branding purposes it’s always a numbers game.
Even if you’re using SEO/SMO/SMM, you still need clicks from the numbers of people to your landing page or site.
The objective of any platform is to increase numbers, visibility, reach and exposure. Such investments upfront means a higher ROI.
To build followers and increase engagement on any platform, post things around and using:
- Lifestyle Pictures
- Quote Graphics
- Long-form posts with text only
- Short form posts with text only
- Book excerpts
At this present time, videos, stories, and LIVES are at the top of posting. Most of the social media platforms keep them at the top of newsfeeds above everything else.
Is there a website I can use to pre-record videos in exchange for going live?
I highly suggest Zoom and Screencast O-Matic. Both of these have high definition quality. Screencast easily records your desktop and is great for courses.
Zoom is a great tool for LIVE webinars, video conferences, consultations, interviews, etc. You can also use Zoom’s recording feature. They have free and paid opportunities for usage in your business.
While you’re using one or both for video, go ahead and invest in an economically priced lapel microphone. I use the Power DeWise Lapel Mic from Amazon. It gives excellent professional quality sound and reduces noise.
Do you know anything about book release parties and their success rates?
Book release parties are successful and work best with proper planning, a strong marketing strategy, and powerhouse team.
I recommend devising a pre-launch marketing strategy at least three months in advance and begin with ten solid people.
Part of this marketing strategy includes the ten people reading the book and prepping to write reviews.
These can be people you know, or you can ask your followers if they’re willing to partake with a small gift in exchange for their efforts.
Here’s the blunt truth about book release parties. It will be in your interest to have a fanbase (if you take this route).
Your fanbase could be on your social media platforms, the surrounding community, family, and friends. Either way, these people will help promote your book and come to the event.
Can I choose to write my own testimonials based on real projects or is it better to get real ones?
For Client Work
Always ask your clients for a review of your work or testimonial. When you provide line edits and ghostwrite, don’t hesitate to inquire about supporting your hard work with a review.
Reviews help your credibility and show social proof to new followers. Set this up on your website either using a separate menu-page or under the content you write on specific pages.
You can also put some testimonials on your homepage preferably more towards the bottom of the page.
If your plan is to use Amazon Kindle, CreateSpace, IngramSpark or others, I do not recommend writing your own testimonials or reviews.
As a matter of fact, other experts and I are against this tactic. It can cause many penalties that will affect your brand and books.
These platforms know the difference. Amazon’s rules are really changing now and they aren’t in favor of this at all. So, definitely stick with real testimonials and reviews.
Do you know of any free software or website that turn PDF’s to Word documents?
The easiest way to get around this conversion is to copy and paste the text from pdf into Word. When you can, make the small investment into the software for this. You can also try a program called Form Swift.
Blog Topics & Research
- Personal Essays
- Book Reviews
- Pop Culture
- Short Stories
- Writing Tips
- Social Media
Can you offer any suggestions for what makes an interesting and growing blog?
Leave a comment! I’d love to hear from you. I read and respond to my community.
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